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Privacy Policy

Liftcue · Last updated 23 September 2026 · Version 2026-08-10

This policy explains what Liftcue (“we”, “the app”) collects, why, who processes it, and the choices and rights you have. We try to collect as little as possible and never sell your data.

What we collect

  • Account — your email address (used to create and secure your account and to send essential service messages).
  • Training data — the programs you generate, workout sessions and set logs, goals, body-composition entries, posture/body scans, and any health metrics you enter or import.
  • Apple Health (optional) — if you connect Apple Health, we read the metrics you authorize (e.g. weight, sleep, resting heart rate, active energy, workouts) to personalize coaching. Health data is processed to provide the feature and is never sold or used for advertising. You can revoke access any time in iOS Settings.
  • Subscription status — whether you hold a free, Premium, or Elite entitlement and its expiry (managed by our payments provider; we never receive your card details).
  • Usage analytics & diagnostics — anonymous product-usage events and crash reports, to fix bugs and improve the app. You can turn analytics off in Settings → Privacy.
  • Install source — which store listing, ad, or shared link brought you to the app (on iOS via Apple’s own AdServices attribution, on Android via the Play install referrer). No advertising identifier is read, and it is skipped if you turn analytics off.
  • Website visits (liftcue.com) — page views and clicks on the store buttons, counted by PostHog without cookies or any other storage on your device. Visitors are counted with an anonymous identifier that changes every day, so a visit can’t be linked to you or to your app account.
  • Newsletter (only if you sign up) — your email address and language, stored by PostHog (EU), which sends the Liftcue emails you asked for on our behalf; used only for that, until you unsubscribe.

How AI features use your data

Generating programs, Spotter chat, post-session debriefs, and body/posture analysis send the relevant training inputs (and, for scans, the image you submit) to our AI provider to produce a response. This data is processed to deliver the feature you requested. It is not used to train third-party foundation models.

Who processes your data (subprocessors)

  • Amazon Web Services (AWS) — hosting, database, and authentication, in the EU (eu-west-1, Ireland).
  • RevenueCat — subscription entitlement management.
  • Anthropic (Claude) — AI program generation, coaching, and image analysis.
  • Sentry — crash and error diagnostics (EU region).
  • PostHog — product and website analytics, and newsletter email (EU region); app analytics are disabled if you opt out.

Where your data is stored

Primary storage is in the European Union (AWS eu-west-1). Some subprocessors may process data in other regions under appropriate safeguards.

Your rights & choices

  • Access / export — download a complete copy of your data in Settings → Data & Privacy → Export my data.
  • Deletion — permanently delete your account and all associated data in Settings → Data & Privacy → Delete my account.
  • Opt out of analytics — turn off Share usage analytics in Settings → Privacy.
  • Unsubscribe — every marketing email links to your email settings page on liftcue.com, where you can turn Liftcue news off or unsubscribe from all marketing emails; you can also ask us at the address below. If the address has a Liftcue account, that change also updates the “tips & offers” choice in the app. Emails about your account and its security always arrive.
  • Where applicable under the GDPR and similar laws, you may also object to or restrict processing and lodge a complaint with your local data-protection authority.

Retention

We keep your data while your account is active. When you delete your account, we delete your personal data from our systems, except where we must retain limited records to meet legal obligations.

Security

Data is encrypted in transit and at rest, access is restricted, and authentication is handled by a managed identity provider. No system is perfectly secure, but we work to protect your information.

Children

Liftcue is not directed to children under 16, and we do not knowingly collect their data. If you believe a child has provided us data, contact us and we will delete it.

Changes

We may update this policy; we’ll revise the “last updated” date and, for material changes, notify you in the app.

Contact

Questions or requests: support@liftcue.com.

This policy describes Liftcue’s current data practices. It should be reviewed by qualified counsel before commercial release.